Marcel Ewals
Director of Association SolutionMCI
Ulrica Hackl
Business ManagerAIM Group
Jessica Lasky
Project ManagerKenes Group
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The supporter of this WebEDGE module has not contributed to, nor influenced, any of the content presented. Their support is in recognition of the value that IAPCO WebEDGE brings to the meetings industry through high-quality continued professional development.
Tactics for Engagement
- Preview Duration
- Understanding the Importance of Engagement and the Environment in Which Important Connections and Experiences Take Place 20 min
- Venue and supplier selection 12 min
- Creating valued and memorable social events 18 min
- The Value Proposition of Engagement for All Your Stakeholders and Measuring Success 16 min
Learning Objectives
On completion of this course, you will appreciate the complexities involved in designing memorable social events which fit the vision for each Meeting and understand how to plan and deliver such events.
What will I learn?
1. Understanding the environment in which social events take place
2. Venue and supplier selection
3. Creating valued and memorable social events
4. Creating value from social events
Marcel is the Director of Association Solution for APAC at MCI, based out of Singapore. His team leads a wide mix of Societies ranging from Design, Insurance, Finance and Healthcare, each with specific member needs and a wide variety of activities. He has worked his entire adult life in Asia and has a good understanding of the importance of the cultural connectivity of international organisations to each country. He is inspired by building digital communities and exploring new business models. Marcel has guided many clients into the digital age and transforming the traditional revenue sources into new ones. He hails from the Hotel Industry where he graduated in Switzerland and worked for luxury properties around the world, before falling in love with the event and Association sector. Aside from being a dad, he spends his free time training for triathlons, and (normally) participates in many races around the region.
With more than 30 years of industry experience, my heart still beats for the event industry. I literally found my dream job!
I joined the AIM Group in June 1990, current role Senior Project Manager / Business Manager DMC. Born and raised in Sweden until I decided to go abroad and after some travelling, I got based in Vienna, Austria. My responsibilities at AIM include overall Project Management, consultancy and meeting supervision, venue search, destination management, hotel and venue management, transportation logistics & client acquisition. I speak fluently Swedish, German and English. I understand Norwegian and Danish very well.
Married, three daughters, our oldest daughter studies medicine, our middle daughter will become a dentist and the youngest just started to study economics.
How I spend my leisure time – very active - in Austria's stunning combination of lakes and mountains. Preferably with my Family and our lovely dog! Hiking, cycling or skiing are my favourite outdoor activities. Swimming is also my passion, I am since year’s an active competition judge for the Austrian Swimming Federation.
Another major role in my life is my love of classical music – no better city to live in than Vienna. The city of Music!
I was born in Mexico City and moved to Israel at the age of 13, fluent in Spanish, English, Hebrew and French. Graduated from “Les Roches”, a Hotel Management School in Switzerland. I have extensive experience in luxury 5-star hotels specializing in the Catering Sales and Food & Beverage departments. Today I am the CEO and owner of an event production company based in Israel and I am also a Project Manager at Kenes Group. I love the combination of both and would not give up any of them. It allows me to use my creative skills, my passion for food and my love for hospitality.
COURSE FEATURES
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1 hours - Category Tactics for Engagement
- Viewing Period 12 Months
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