Matt DavenportAccount Director
MCI - Group
Christine HenseDirector People & Operations
INTERPLAN Congress, Meetings & Event Management AG
On completion of this module, you will be able to design a marketing campaign that meets the Meeting’s specific marketing goals. You will have a full understanding of how to develop cost-efficient, target-focused marketing collateral and how to assess the success of your marketing campaign.
What will I learn?
1. Approach to project planning
2. Defining milestones
3. Processes and Systems
4. Building the project plan and adapting it
I am an Account Director within the PCO team at MCI UK. I oversee a range of national and international client accounts and am passionate about working with our clients to help them achieve their goals. I have been at MCI for seven years working in both the PCO and Corporate teams.
I have been in the event industry for 18 years after falling into it completely by accident back in 2002 and never looked back. Prior to joining MCI I worked in a range of roles including in-house, charities and other agencies providing me with a range of experiences.
Christine Hense has more than 20 years’ experience in the meetings industry with INTERPLAN Congress, Meetings & Event Management AG. She finished her Hotel Managing Diploma in Austria and worked in the hotel business in Austria, Germany and Switzerland. Her career in professional congress management started 1998 as an assistant project manager. She was promoted to project manager in 1999 and had full responsibility and accountability for more than 50 national and international congresses over the years. In 2014 Christine joined Interplan’s Management team and is currently Director People & Operations. She served and supported the successful company strategy by establishing a staff development and education program, ongoing change management and implementation of appropriate structures up to today’s world of virtual and hybrid congresses.