Keith BurtonOwner and Managing Director
Karen HilliardSenior Project Manager
On completion of this course, you will understand the power of legacy for your client and your conference. You will know how to integrate a legacy project into your conference and maximise the value and impact of your legacy project.
What will I learn?
1. Defining legacy
2. Identifying a legacy project
3. Designing and implementing a legacy project
4. Maximising the impact of a legacy project
Identifying a legacy project
Designing and implementing a legacy project
Maximising the impact of a legacy project
Keith has more than 16 years of professional conference and destination management experience. He is an active participant in the local and international conference industry and serves on the Board of the Southern African Association for the Conference Industry (SAACI) and Council of the International Association of Professional Congress Organisers (IAPCO). His financial acumen and project management expertise ensure efficient conference budgeting and financial control, while his partnership approach ensures strong supplier relationships and buying power.
Karen is Senior Project Manager at African Agenda, a professional conference management company in South Africa. She has been in the industry for ten years and qualified in 2017 as a Certified Meeting Planner (CMP) - one of a couple dozen in Africa. Her current focus is on social media and conference architecture, innovation and sustainability, and ardently encouraging the local conference industry to participate more in global initiatives – and the global conference industry to take better note of what’s going on in Africa. Passionate about the industry, she loves what she does (and the people she works with).
Karen lives in Cape Town with her husband, two-year old kid, Staffie rescue dog, and two faithful cats. She tries to live by what she tells her son ever night: be kind, be generous, be fair and be brave!