Keith Burton
Owner and Managing DirectorAfrican Agenda
Florian Fehringer
Director of International ProjectsMondial Congress and Events
Legacy
- Preview Duration
- Defining Legacy 10 min
- Identifying a Legacy Project 11 min
- Designing and Implementing a Legacy Project 22 min
- Maximising the Impact of a Legacy Project 24 min
Learning Objectives
On completion of this course, you will understand the power of legacy for your client and your conference. You will know how to integrate a legacy project into your conference and maximise the value and impact of your legacy project.
What will I learn?
1. Defining legacy
2. Identifying a legacy project
3. Designing and implementing a legacy project
4. Maximising the impact of a legacy project
Keith has more than 16 years of professional conference and destination management experience. He is an active participant in the local and international conference industry and serves on the Board of the Southern African Association for the Conference Industry (SAACI) and Council of the International Association of Professional Congress Organisers (IAPCO). His financial acumen and project management expertise ensure efficient conference budgeting and financial control, while his partnership approach ensures strong supplier relationships and buying power.
Creating state-of-the-art projects and generating legacy are two core values that lead Florian Fehringer. As the Director of International Projects at Mondial Congress and Events, a PCO based in Vienna, he is responsible for congresses all over Europe and occasionally beyond. His premise is to generate a lasting impact with everything he and his team do, creating something sustainable that extends beyond the usual job description. After gaining his first experience in the events industry in Taiwan, Florian can now look back on more than 10 years in the congress industry. He regularly shares his expertise by giving lectures for students of congress management.