Ajay Bhojwani
Regional Managing DirectorMCI Middle East
Rosa Garriga Mora
Education SpecialistKenes Group
Meeting Design
- Preview Duration
- Understanding Event Design 18 min
- Resources for Meeting Design 2:45 min
- Risks Associated With Event Design 16 min
- Meeting Value Proposition 14:10 min
- Recap & Takeaways 8 min
Learning Objectives
On completion of this course, you will have a firm grasp of what the role and impact of event design is. You will be able to integrate event design into your events and measure the effectiveness of event design.
What will I learn?
1. Defining event design and its impact
2. Resources required for event design
3. Risks associated with event design
4. Evaluating the impact of event design
Ajay Bhojwani was born in India into a family of businessmen and entrepreneurs. He has been residing in the Middle East for over 25 years now and is a graduate of Osmania University, India and holds a MBA in Marketing from the University of Wollongong, Australia. He currently works with the MCI Group as Regional Managing Director – Middle East and North Africa, which includes his role of running an operation of over 200+ events annually spread across 20+ countries through 5 offices.
In his early days of career, he spent a significant amount of time working with market research organisations for looking into various consumer trends and buying behaviour for various FMCG segments. With over 15+ years in the meetings industry, he has led teams across many countries in delivering major large-scale city-wide events as well as assisted corporate organisations, associations and government institutions in using events as platforms for major announcements and industry developments. He has also in the past few years at MCI worked with associations from North America and Europe in developing Go-To Market strategy that have helped these organisations in expanding into markets like India, United Arab Emirates, Saudi Arabia and many more countries in the region. And during the pandemic, he has led the major transformation for his team to deliver events digitally and now into a hybrid model with a major change in business strategy.
In addition to his full time role with MCI, he has been actively involved in working and supporting various industry associations and organisations that represent the meetings industry globally. Today, he holds several positions, which include being the Middle East ambassador for International Association of Professional Conference Organisers (IAPCO) as well as ambassador for The Iceberg – an industry communication publication led by the Joint Meetings Industry Council (JMIC). He has also spent a considerable amount of time speaking and being part of over 100+ industry events over the past few years.
Rosa is the Meeting Architect of Kenes Group, where she advises clients and internal teams on how to design effective congresses and measure the results. She has a vast and varied array of experience as a practising event architect, designing association and corporate events. She uses session formats, technology solutions and facilitation methods to create events that boost participant engagement and learning retention.
Rosa is a certified Digital Event Strategist and has created award-winning events such as new conferences for PANLAR, the Pan-American Society of Rheumatologists. Prior to joining Kenes Group, Rosa was a partner of the Event ROI Institute, where she trained event planners at ROI Foundation Certificate programs.
She is also a lecturer and speaker at several universities and industry events. In 2013, Rosa was included in PCMA’s ’20 in their twenties’ inaugural class, which honours the top young professionals in the industry
COURSE FEATURES
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1 hours - Category Meeting Design
- Viewing Period 12 Months
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