Rosa Garriga MoraMeeting Architect
Kim MyhreManaging Director
On completion of this course, you will have a firm grasp of what the role and impact of event design is. You will be able to integrate event design into your events and measure the effectiveness of event design.
What will I learn?
1. Defining event design and its impact
2. Resources required for event design
3. Risks associated with event design
4. Evaluating the impact of event design
Defining event design and its impact
Resources required for event design
Risks associated with event design
Evaluating the impact of event design
Rosa is the Meeting Architect of Kenes Group, where she advises clients and internal teams on how to design effective congresses and measure the results. She has a vast and varied array of experience as a practising event architect, designing association and corporate events. She uses session formats, technology solutions and facilitation methods to create events that boost participant engagement and learning retention.
Rosa is a certified Digital Event Strategist and has created award-winning events such as new conferences for PANLAR, the Pan-American Society of Rheumatologists. Prior to joining Kenes Group, Rosa was a partner of the Event ROI Institute, where she trained event planners at ROI Foundation Certificate programs.
She is also a lecturer and speaker at several universities and industry events. In 2013, Rosa was included in PCMA’s ’20 in their twenties’ inaugural class, which honours the top young professionals in the industry
He has more than 20 years of global experience developing brand experience marketing strategies and campaigns. Kim is known as one of the best strategic thinkers, brand innovators, and team leaders in the business.
Currently, he is Managing Director at MCI Experience. Part of the MCI Group, the agency serves as an incubator of innovative experience marketing capabilities in response to customer demands for more strategic, creative and immersive experience marketing campaigns.
Prior to this, Kim was Senior Vice President and Managing Director of FreemanXP in EMEA where he recruited an award-winning team, built strong brand awareness and grew revenues to £15 million in just three and a half years.
Before this, he was CEO of Project Worldwide EMEA where he led a network of engagement marketing agencies to deliver marketing campaigns throughout EMEA for brands such as BMW, Cisco, Salesforce.com and P&G. Kim was also the Managing Director of George P. Johnson (GPJ) EMEA the largest Project Worldwide agency and one of the world’s top experience marketing agencies producing events like Cisco Live, Dreamforce, and Cisco House and the Panasonic Pavilion at the London 2012 Olympic Games.