
Jaime Bennett
Sales and Marketing DirectorConference Partners

Sissi Lygnou
CEOAFEA Travel & Congress Service
Learning Objectives
On completion of this course, you will understand the expectations of all the stakeholders, tailoring your service delivery to meet expectations. You will be able to monitor satisfaction and fine-tune your service delivery for optimum client satisfaction.
What will I learn?
1. Understanding clients’ expectations
2. Meeting clients’ expectations
3. Building trust
4. Ensuring stakeholders’ satisfaction
Working with Clients
- Preview Duration
- Understanding clients’ expectations 16 min
- Meeting Clients’ expectations 8 min
- Example: Client Call 12 min
- Building trust 20 min
- Ensuring stakeholders’ satisfaction 17 min

An energetic strategic thinker with her eye on the bigger picture, Jaime embraces the fast pace of life working with her colleagues in motivating international associations to host their future conferences in the city most suited to their needs. Jaime holds a degree in Event Management & has over 15 years’ experience in the conference & events industry. From 2006, she held the position of Conference & Events Manager within the PCO sector operating throughout the UK & Ireland for almost 5 years. She then moved into managing large scale exhibitions and high end productions. In 2014, Jaime joined the Visit Belfast Business Tourism Department to manage & support all confirmed conferences within the city. From 2012 to 2015, she also sat on the Belfast Conference Taskforce Committee with key members of the Business Tourism Industry, their focus being driving forward the success of the city as a Business Tourism Destination. Whilst working for the leading technology company, The Web Summit, Jaime was involved in the organisation and management of f.ounders, Las Vegas & Dublin 2015, Converge 2015 & 2016 in Hong Kong and China and Collision, New Orleans. Jaime held the position as Chair, of The Association of Irish Professional Conference Organisers from December 2017 - 2019.

Born in Athens
Graduated from the German School of Athens. Studied Business Administration and Economics, with a Dissertation on Tourism, at the University of Regensburg, Germany.
Returned to Greece in 2001 to join the ATHENS 2004 Organizing Committee for the Olympic Games, as a PR Executive. Promoted to the Communications Department
in 2004 and assigned with the role of the Communications Manager for the Olympic & Paralympic Village until October 2004.
Joined the “family owned Company AFEA in 2004, where she
was appointed Director of PCO Services (Congresses & Events/MICE). In 2018, she was promoted to CEO of the company, a role that she serves until today, with the main responsibility of the Business Development & Operations of PCO Services.
General Secretary of HAPCO (Hellenic Association of Professional Congress Organizers) 2007-today
General Secretary of EFAPCO (European Federation of Associations of Professional Congress Organizers) 2009-2017 & Member of the Coordination Committee 2017-today
Active Member of IAPCO, IAPCO Ambassador and Edgineer, member of the IAPCO editorial committee. Participates in various IAPCO actions and projects.