Magdalina AtanassovaMarcom Director
Giulia SarriCreative Specialist
AIM Group International
On completion of this module you will be able to design a marketing campaign that meets the Meeting’s specific marketing goals. You will have a full understanding of how to develop cost efficient, target focused marketing collateral and how to assess the success of your marketing campaign.
What will I learn?
1. Compiling a marketing brief
2. Creating a marketing plan
3. Creating and distributing marketing materials
4. Analysing results and adapting tactics
Compiling a Marketing Brief
Creating a Marketing Plan
Marketing Materials: Create, Plan & Execute
Analysing Results & Adapting Tactics
Magdalina Atanassova is Marcom Director at Kenes Group, where she leads the marketing communications team in planning and implementing brand strategies and activities for the Group. She was recognised by event professionals in the 2020 Eventex Top 100 Most Influential People in the industry, and by PCMA joining the Twenty in their Twenties Class of 2015. Her innovative ideas were put in the spotlight when she became a finalist for the inaugural IAPCO Innovation Award. Magdalina is also a speaker at industry events such as IMEX, IBTM, IAPCO Annual Meeting, and more. Atanassova enjoys writing and she has published a number of articles on different event management topics for leading industry publications.
Magdalina is known for her passion for sustainability - she was part of the international delegation for the development of ISO20121 and is on the Advisory Board of the Sustainable Event Alliance (SEA) since its inception.
Giulia has been active in the Meetings Industry since she was 17. She worked at congresses and events as a hostess during School and University and later graduated with merit with a thesis on the German Meetings Industry Approach to Sustainability. Her passion for the industry brought her to have a one-year experience at a small DMC and Event Management Company in Milan, assisting the team with the organization of VIP weddings, corporate events and leisure travel. After that she joined AIM Group International, premier company in the organization of congresses, events and communication at a global level. She assisted the Marketing & Sales division first, while learning Corporate Communication skills on the job. More than five years have gone since she joined the Company and she is now a Creative Specialist at AIM Communication, the newborn society of the AIM Group. Moreover, she is an active member of the IAPCO Engineers, one of the MARCOM team members at INCON, International Conference Partnership, a recipient of the PCMA (Professional Convention Management Association) 20InTheirTwenties Class 2019 Recognition and the Winner of the first IAPCO Hero Award 2019.