Magdalina Atanassova

Marcom Director
Kenes Group

Giulia Sarri

Creative Specialist
AIM Group International

This module is supported by:



The supporter of this WebEDGE module has not contributed to, nor influenced, any of the content presented.
Their support is in recognition of the value that IAPCO WebEDGE brings to the meetings industry through high-quality continued professional development.

Learning Objectives

On completion of this module you will be able to design a marketing campaign that meets the Meeting’s specific marketing goals. You will have a full understanding of how to develop cost efficient, target focused marketing collateral and how to assess the success of your marketing campaign.

What will I learn?

   1. Compiling a marketing brief
   2. Creating a marketing plan
   3. Creating and distributing marketing materials
   4. Analysing results and adapting tactics

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Marketing

  • Preview Duration
  • Compiling a Marketing Brief   12 min
  • Creating a Marketing Plan   15 min
  • Marketing Materials: Create, Plan & Execute   21 min
  • Analysing Results & Adapting Tactics   15 min
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$25 USD
    

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This course is also available through the "Congress Project Management Course"
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Magdalina Atanassova
Marcom Director
Kenes Group

Magdalina Atanassova is Marcom Director at Kenes Group, where she leads the marketing communications team in planning and implementing brand strategies and activities for the Group. She was recognised by event professionals in the 2020 Eventex Top 100 Most Influential People in the industry, and by PCMA joining the Twenty in their Twenties Class of 2015. Her innovative ideas were put in the spotlight when she became a finalist for the inaugural IAPCO Innovation Award. Magdalina is also a speaker at industry events such as IMEX, IBTM, IAPCO Annual Meeting, and more. Atanassova enjoys writing and she has published a number of articles on different event management topics for leading industry publications.
Magdalina is known for her passion for sustainability - she was part of the international delegation for the development of ISO20121 and is on the Advisory Board of the Sustainable Event Alliance (SEA) since its inception.

Giulia Sarri
Creative Specialist
AIM Group International
Speaker of: Marketing

Giulia has been active in the Meetings Industry since she was 17. She worked at congresses and events as a hostess during School and University and later graduated with merit with a thesis on the German Meetings Industry Approach to Sustainability. Her passion for the industry brought her to have a one-year experience at a small DMC and Event Management Company in Milan, assisting the team with the organization of VIP weddings, corporate events and leisure travel. After that she joined AIM Group International, premier company in the organization of congresses, events and communication at a global level. She assisted the Marketing & Sales division first, while learning Corporate Communication skills on the job. More than five years have gone since she joined the Company and she is now a Creative Specialist at AIM Communication, the newborn society of the AIM Group. Moreover, she is an active member of the IAPCO Engineers, one of the MARCOM team members at INCON, International Conference Partnership, a recipient of the PCMA (Professional Convention Management Association) 20InTheirTwenties Class 2019 Recognition and the Winner of the first IAPCO Hero Award 2019.

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Handouts are only available for individuals enrolled in this course.

Access this course today!
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$25 USD
    

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This course is also available through the "Congress Project Management Course"
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This course is accredited for Certified Meeting Professional (CMP) Hours. Upon completion of all presentations, you will receive a personalised certificate of completion along with the number of CMP hours obtained.

Access this course today!
Please purchase or login to access this course
$25 USD
    

Looking for More?
This course is also available through the "Congress Project Management Course"
     Learn More