Barbara CalderwoodDivisional Director Engagement Associations and Communities
Kristofer HerlitzCountry Manager
Exhibition Sales and Management
Evolving exhibition landscape
Designing the exhibition offer
Securing sales and post-sale communication
Delivering valued benefits to exhibitors and visitors
On completion of this course, you will have an appreciation of the changing nature of exhibitions and be able to create a compelling offer for your clients and their exhibitors that delivers RoI and valuable experience for all.
What will I learn?
1. Evolving exhibition landscape
2. Designing the exhibition offer
3. Securing sales and post-sale communication
4. Delivering valued benefits to exhibitors and visitors
Barbara leads a team of 20 specialists providing holistic solutions for associations, be that classic congress management services or transformational engagement consultancy that supports societies redefine their organisations and shape their tomorrow.
Her 25+ years’ experience includes working with societies looking to bid to host an international association congress in partnership with destinations and congress centres across the UK and Ireland.
Barbara is a member of MCI UK’s Senior Leadership Team and a member of MCI Group’s Global Coordination Committee. She is currently co-chair of ABPCO and sits on the Council of IAPCO where she heads up the Task Force responsible for IAPCO’s online education programme, webEDGE.
Kristofer S. Herlitz – since having started in the industry in November, 1992 when Kris first joined The Herlitz Company, Inc., he has been immersed in the medical meeting and exhibit management industry. He has worked as the exhibit, advertising, and sponsorship manager for meetings ranging from 700 attendees and 40 booths to those with 30,000 attendees and over 1,000 booths. As President of The Herlitz Company, he built an impressive list of clients including some of the largest and most prestigious medical associations in the world (including the Society for Neuroscience, the Alzheimer’s Association, the Federation of European Neuroscience Societies, the United States and Canadian Academy of Pathology, and many more). In December, 2015 Kris allied himself with AIM Group International becoming their Country Manager and Managing Director for AIM USA, Inc. and works out of their New York City office. He is a member of IAEE and sits on their Advocacy Committee, PCMA (having served on their Exhibits and Tradeshow Task Force and is a past-President of the NY Chapter), ASAE, and the National Press Club with over 25 years in the business and having worked on and produced healthcare and medical meetings and events all over the world.