Sabine Adam works for Congrex Switzerland as Director of Business Development and Key Accounts. After successfully finishing her Hotel Management Diploma she worked in the Hotel Business in the UK and Switzerland and started her career in the meeting industry 30 years ago at AKM Congress Service in Basel. Sabine started in the registration department, where she was promoted to head of department very shortly after beginning. She then also took over the scientific programme department and ran this as well for a few years. In addition, she stepped into the association management world. During this time she also had two children.
In 2005 she moved to the meeting planning department and also worked closely with industry liaison. 2008 she was promoted to Account Manager and later to Account Director. In 2014 she became a partner of Congrex Switzerland and since then is responsible for business development and key accounts.

Magdalina Atanassova is Marcom Director at Kenes Group, where she leads the marketing communications team in planning and implementing brand strategies and activities for the Group. She was recognised by event professionals in the 2020 Eventex Top 100 Most Influential People in the industry, and by PCMA joining the Twenty in their Twenties Class of 2015. Her innovative ideas were put in the spotlight when she became a finalist for the inaugural IAPCO Innovation Award. Magdalina is also a speaker at industry events such as IMEX, IBTM, IAPCO Annual Meeting, and more. Atanassova enjoys writing and she has published a number of articles on different event management topics for leading industry publications.
Magdalina is known for her passion for sustainability - she was part of the international delegation for the development of ISO20121 and is on the Advisory Board of the Sustainable Event Alliance (SEA) since its inception.

Keith has more than 16 years of professional conference and destination management experience. He is an active participant in the local and international conference industry and serves on the Board of the Southern African Association for the Conference Industry (SAACI) and Council of the International Association of Professional Congress Organisers (IAPCO). His financial acumen and project management expertise ensure efficient conference budgeting and financial control, while his partnership approach ensures strong supplier relationships and buying power.

My passion is for evolving technologies and the applications they offer to the meetings & continuing education industries. As CTO of ICS, I take the best practices of what we have developed from our own subsidiaries and offer them forward to ICS clients. This primarily means transitioning traditional face-to-face meetings into digitally augmented ones by way of audio & video recording, live streaming & commercializing captured content. In regards to our subsidiaries – I manage both GOLD Learning and WebCoast Events. The former is dedicated to the education of maternal-child health care professionals. The latter acts both as an in-house provider to ICS as well as an on-call provider to select conference company partners. Both are dedicated to building virtual learning communities through digital content libraries and executing entirely online conferences and meetings. Utilizing our own proprietary and scalable virtual conference frameworks, our participants have access to live and recorded accredited lectures for their continuing education needs.

Karen is Senior Project Manager at African Agenda, a professional conference management company in South Africa. She has been in the industry for ten years and qualified in 2017 as a Certified Meeting Planner (CMP) - one of a couple dozen in Africa. Her current focus is on social media and conference architecture, innovation and sustainability, and ardently encouraging the local conference industry to participate more in global initiatives – and the global conference industry to take better note of what’s going on in Africa. Passionate about the industry, she loves what she does (and the people she works with).
Karen lives in Cape Town with her husband, two-year old kid, Staffie rescue dog, and two faithful cats. She tries to live by what she tells her son ever night: be kind, be generous, be fair and be brave!

Stephen Noble has over 18 years' conference, expo and event management experience and is a key member of The Conference Company's senior management team. Stephen joined The Conference Company in 2007 as a Conference Manager after many years working in the professional sporting world. He has led the Conference and Events team and was instrumental in the growth of the company's operations throughout the region.
Based in Sydney as Manager Asia-Pacific he draws daily on this extensive hands‐on conference management know‐how to lead The Conference Company's operations in Asia and Australia. Part of his role involves ongoing discussions with key clients to understand their drivers and strategies and adapt solutions to accommodate those. These discussions also include bidding for international or Asia-Pacific meetings, where he has worked with clients in New Zealand and Australia in successful bid outcomes. Stephen still looks after a blue‐chip list of international multi‐day conferences and their associated exhibitions where he enjoys the challenge to bring latest thinking in meeting design and use of technology.
Stephen is an IAPCO Ambassador, a member of IAPCO Training Academy faculty and in 2019 he was voted one of The 100 Most Influential People in the Event Industry globally.

Giulia has been active in the Meetings Industry since she was 17. She worked at congresses and events as a hostess during School and University and later graduated with merit with a thesis on the German Meetings Industry Approach to Sustainability. Her passion for the industry brought her to have a one-year experience at a small DMC and Event Management Company in Milan, assisting the team with the organization of VIP weddings, corporate events and leisure travel. After that she joined AIM Group International, premier company in the organization of congresses, events and communication at a global level. She assisted the Marketing & Sales division first, while learning Corporate Communication skills on the job. More than five years have gone since she joined the Company and she is now a Creative Specialist at AIM Communication, the newborn society of the AIM Group. Moreover, she is an active member of the IAPCO Engineers, one of the MARCOM team members at INCON, International Conference Partnership, a recipient of the PCMA (Professional Convention Management Association) 20InTheirTwenties Class 2019 Recognition and the Winner of the first IAPCO Hero Award 2019.

Jan Tonkin is the founder and Managing Director of The Conference Company, the only accredited member of IAPCO in New Zealand. Formed in 1990, The Conference Company is today one of Australasia’s most reputable PCOs, with 35 staff, offices in three cities in New Zealand as well as one in Sydney, Australia. Jan has more than 25 years’ experience managing conferences, exhibitions and awards programmes in Britain, New Zealand and Australia. She is IAPCO Immediate Past President, and Chair of the Association’s Training Academy. She is a frequent speaker at IAPCO EDGE Seminars, including EDGE, EDGE Advanced and Bespoke EDGE, throughout Asia and worldwide.