Exhibition Sales and Management
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Description
Learning Objectives
On completion of this course, you will have an appreciation of the changing nature of exhibitions and be able to create a compelling offer for your clients and their exhibitors that delivers RoI and valuable experience for all.
What will I learn?
1. Evolving exhibition landscape
2. Designing the exhibition offer
3. Securing sales and post-sale communication
4. Delivering valued benefits to exhibitors and visitors
Become empowered for the brave new digital world
The Virtual Congress – is it really possible?
